TRADE  SHOW MANAGEMENT

 

 

 

 

G GROUP has provided management, marketing and other specialized services to nonprofit agencies and industry for more than thirty years …with emphasis on planning, developing and managing trade shows, conventions and meetings, including:

            Independent Living Exposition  [2 years]  developed and managed public/trade shows of medical products and human services agencies at Moscone Convention Center and Brooks Hall in San Francisco…occupying over 100,000 sq.ft. with 135 exhibitors, educational presentations, sports demonstrations, and entertainment.

            International Abilities Unlimited Exposition  [3 years] marketing director and exhibits manager instrumental in expanding a new trade show of medical equipment at Los Angeles Convention Center to over 350 exhibitors.

            Vendors Showcase  [15 years] management of annual industrial trade show for an association of surface finishing companies, entailing exhibits of specialty chemicals, metals, equipment, instruments, environmental and other services; and a program of technical and business seminars.

            Pacific Medical Center  - completed a feasibility study for an exposition in the health care field for a leading San Francisco medical institution.

             Pan American Expo on Disability  -  marketing consultant for a trade show of medical equipment in Miami.

                          

            The Pacific Center  [2 years] developed a marketing plan and managed a 40,000 sq. ft. exhibit and special event facility in downtown San Francisco. Produced fashion shows, apparel exhibitions, and special programs.

            American Public Health Association  -  responsible for local planning and arrangements for the annual convention and exhibition involving over 400 exhibits, 10,000 professional attendees, and hundreds of educational sessions and functions at three major San Francisco hotels.

            National Association of Exposition Managers  [7 years] co-founder of Northern California Chapter; provided management and meeting planning.

 

            …particular expertise in trade show planning and budgeting; site selection, hotel and hall negotiation; exhibition layout, traffic flow, floor management; function scheduling, food & beverage; service contractors, unions, performing and technical personnel; registration and ticket sales; publicity and attendance promotion; advertising creation, production, media buying; sponsors and advisory groups; marketing and sales; and on-site facility management.